Our No.1 Sendai Beef Tongue

Beef tongue (gyutan) is the king of Sendai cuisine — a crisp, savory surface with juicy flavor overflowing from within.
It has a refreshing taste and, compared to cuts such as short rib, is also lower in calories.
The “Sendai Beef Tongue” that is the signature dish of Isshin Tansuke — with five locations across Tokyo — is aged and seasoned at a factory in its true home of Miyagi, a process we are uncompromising about.
We deliver a quality of beef tongue that rivals the real thing in its hometown.
[ The Commitment of the Original Beef Tongue Specialist ]
With the pride of being the originator of “all-you-can-eat thick-cut beef tongue,” Isshin Tansuke pursues a one-of-a-kind flavor and a unique way to enjoy it.
While preserving the traditional Sendai-style method, we are thoroughly particular about carefully selected ingredients and cooking techniques in order to serve thick-cut, juicy beef tongue.
At every location, we never compromise on grilling and seasoning so that our guests can savor “real beef tongue.”
Enjoy a new way to experience beef tongue that only the original can create, here at Isshin Tansuke.

The Story of “Isshin Tansuke”
Today we have grown to five locations: Ueno, Ikebukuro, Yurakucho, Meguro, and Ameyoko.
“We want to eat it at home too.” “There’s no shop near us.”
In response to such voices from our customers, beef tongue mail-order became available.
Growing into a brand that excites its fans even more.



[ Beef Tongue × Isshin Tansuke’s Rice ]

We are particular even about the rice,
so that it pairs perfectly with our signature beef tongue.
A blend of three kinds of rice in which
beef tongue and rice harmonize fully in the mouth
for the most delicious experience —
Isshin Tansuke’s rice made exclusively for yakiniku.
Bounce a piece of freshly grilled meat on it
and happiness spreads across your whole mouth.

[ The Ultimate Rice You Can Taste Only Here ]
We developed our original rice under the supervision of Mr. Michio Koike — one of only about 500 “Five-Star Rice Meisters” nationwide and one of just 27 holders of the “Tokyo Rice Star Takumi” title in Tokyo.
Pursuing the finest balance of grain texture, stickiness, and sweetness, we expertly blend three varieties.
It has earned praise for its deliciousness in our restaurants, and it is now also available to purchase online.
